M2A, the broadcasting media that optimises its cash flow

Business sector: Media Agency

Where: London

Cashflow challenges: I manage several entities

M2A Media is a cloud-based technology media broadcast company located in the heart of London.

The firm has 85 people globally with 55 in the UK and is looking to expand over the next 12 months. One of their next goal is to set up a new company to the US and grow their team locally.

Sam Hewitt the CFO of M2A explains to us how Agicap is helping the company to support its growth.

Easily forecasting your complex cash flow

The biggest challenge of M2A regarding cash flow is all of the non-regular inflows they get. They would receive a lot of license revenue upfront in one go and then the challenge is to manage that spend throughout the rest of the year.

One of the main features they use with Agicap is the forecasting.

They can now handle the cash flow for their various companies with different payment terms and different revenue streams.

The tool was able to help Sam forecast those cash flows for those very bespoke customers and deliver the cash flow scenario planning that he was looking for.

The reason why I chose Agicap over all the cash flow suppliers was because it enabled me to translate my forecasts into cash flow forecasts with the press of a button, as well as integrating with my accounting software and my two different bank suppliers.

Sam Hewitt, CFO of M2A media

Also, the tool integrates with their 4 bank accounts, multiple credit cards and various currencies. This situation used to lead to many inaccuracies and time-consuming tasks on Excel. Now “Agicap allows me to manage that very easily through the live API with the bank account and the daily conversion and into the currency we work in" says Sam.

I've used many different cash flow softwares in the past, but Agicap is the best I've come across and I would recommend it to any growing or established business

Sam Hewitt, CFO of M2A media

Take decisions based on real data

Another issue M2A was facing was around reporting to management and the board.

With Agicap’s custom dashboard he can now report on key cash flow related KPIs and is able to design bespoke reporting for his CEO and the board in a matter of minutes.

« So I'm able to use Agicap live in our management meetings to provide real time dynamic answers to the rest of the senior management team. This is a sort of hugely powerful tool that allows us to make quick, easy decisions.”

If you would also like to ensure the economic health of your institution by managing your cash flow with greater precision and security, contact us!