Consolidating All Financial Data for Targeted Growth: Roof America
Manage your cashflow with Agicap
Carey Grainger has been looking for a proper cash flow management software for many, many years. The CFO of Roof America shares the challenge of many finance professionals working in the US roofing industry: how to cope with the rising complexity in financial management that comes with the growth of the company. In Grainger’s experience, many companies have failed to make the promising move into the range of a middle-sized company due to a failure to manage their cash flows in an early stage of their business’ growth.
Roof America is a middle-market, residential and commercial roofing business based in Northwest, Arkansas, serving Arkansas, Missouri, Oklahoma and parts of Texas.. The company does about $4 million per year in sales and is expecting to do about $15 million in 2024 based on Carey Grainger’s current projections. This growth necessitates a clear visibility on the cash flows, understanding where opportunities lie to make strategic investments within the company, which then allow for significant scale moving forward.
Benchmarking Cash Flow Management Tools
Carey Grainger has been testing a lot of different digital solutions to manage the cash flow of Roof America. But all of them fell short. They were either overbuilt and very cumbersome to use, or very narrow in its focus. Also, they tended to require too many people to operate. Worst of all, the data was often stale by the time it reached the CFO.
Grainger, who previously worked as a strategic advisor for institutions and family office investors, chose Agicap because it checked all the boxes other solutions could only do partially or insufficiently.
Integrations are Key to Consolidation
The CFO of Roof America is especially impressed with Agicap’s clean dashboard which integrates all sources of cash flow information within the company for up-to-date consolidation. Multiple bank feeds, Quickbooks feeds and other third party solutions relative to expense management and payroll lead into the Agicap platform for better visibility.
